Gennai vs HubdocBest Hubdoc Alternativefor Invoice Automation
Hubdoc is a document collection tool included free with Xero subscriptions (also available standalone). It accepts forwarded documents and offers vendor portal fetch via direct API connections. Gennai is an AI-powered invoice tool that scans your inbox automatically. See the honest comparison.
Feature-by-Feature Comparison
An honest look at how Gennai and Hubdoc compare across the features that matter most for invoice automation.
HubdocWhere Hubdoc Has the Edge
We believe in honest comparisons. Here's where Hubdoc may be a better fit depending on your needs.
Free with Xero Subscription
Hubdoc is included at no extra cost with every Xero subscription. If you already pay for Xero, adding Hubdoc costs nothing. Gennai is a separate subscription starting at $12/month.
Vendor Portal Auto-Fetch
Hubdoc offers direct API connections with select vendors (including Bank of America, Wells Fargo, and Stripe) to automatically fetch bills and statements. Note: Hubdoc retired its legacy "standard fetch" connections in April 2022. If you receive bills from supported vendor portals, this is a capability Gennai does not offer.
Deepest Possible Xero Integration
Since Xero owns Hubdoc, the integration is seamless. Documents flow directly into Xero with matched contacts, account codes, and tax rates. No other tool can match this level of native Xero integration.
Established Track Record
Hubdoc has been operating since 2011 and is backed by Xero (acquired in 2018 for $70M), a publicly traded company. For businesses that prioritize stability and long track records, this provides reassurance.
Where Gennai Stands Out
These are the areas where Gennai offers a meaningfully different approach to invoice automation.
Automatic Email Scanning
Gennai connects to your Gmail, Outlook, or IMAP inbox via OAuth and finds invoices automatically. Hubdoc requires you to forward emails or use vendor portal fetch. Gennai captures invoices the moment they arrive in your inbox.
Holded Integration
Gennai has a native Holded integration for the Spanish market. Hubdoc integrates with Xero and QuickBooks Online but does not support Holded. If Holded is your accounting software, Gennai is the only option.
Automatic Google Drive Organization
Gennai automatically organizes invoices in Google Drive with year/month folders. Hubdoc also supports Google Drive as a cloud storage destination, but does not create an automatic folder structure by date.
AI Rules and Assistant
Gennai includes custom AI rules that let you automate vendor name normalization, tagging, and exclusion. Hubdoc has limited customization and no AI assistant capabilities.
Ready to Switch?
Try Gennai free with 10 invoices per month. No credit card required, setup takes less than 2 minutes.
Pricing Comparison
See how the plans stack up. All prices in USD.
Gennai
Hubdoc
Which One Is Right for You?
Different tools serve different needs. Here's a practical guide to help you decide.
Choose Hubdoc if you...
- Already use Xero as your sole accounting platform and want zero extra cost
- Receive most bills from online vendor portals (banks, utilities) rather than email
- Need the deepest possible Xero integration with automatic contact matching
- Prefer a bundled solution that comes with your existing subscription
- Do not need advanced AI extraction, custom rules, or multi-tool integrations
Choose Gennai if you...
- Want invoices extracted from your inbox automatically without forwarding or manual portal setup
- Use Holded as your accounting software (native integration not available in Hubdoc)
- Want Google Drive sync with automatic year/month folder organization
- Need custom AI rules to automate vendor naming, tagging, and exclusions
- Need retroactive scanning to capture historical invoices from any date range
- Want a standalone invoice tool that is not locked into one accounting ecosystem
